#1. Communicate with color
Colors can communicate faster than words. They are important in grabbing consumers during that half-second window of opportunity.
– Be consistent
Your brand should have its own colors. They should be used in every customer communication. Your website, catalog, flyers, coupons and your product label should use the same colors. This way, customers will know exactly who made the product without having to read a word.
– Match colors and flavors
You can use color to convey a flavor or a scent. For example, yellow makes people think of bananas and red – of strawberries. This helps a regular customer find the flavor they want quickly and a new customer check out your varieties at a glance.
#2. Complement text with images
Renton suggests using images. Like colors, they can communicate faster than words. Also, images can be more interesting and eye-catching than text. But be sure to balance images with text. Too much of either will create confusion.
#3. Be choosy with fonts
Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand.
– Don’t use too many fonts
Labels should have no more than two fonts; preferably, you stick to one. “Two is OK if you have your company logo in a particular font. If you use four fonts on a label, that’s bad,” Renton says.
– Match font to brand
Run through a list of fonts and select a handful that is right for your brand. Then gradually narrow them down to the final selection.
– Pick font size that doesn’t make readers squint
Choose a legible font size. If you’re using a smaller font to squeeze many words onto a label, you’re probably using too much text. Make some cuts.
#4. Go with a label that’s true to your product’s size
Label size is one of the easier variables to account for. A label that is too small will go unnoticed. A label that is too large might wrinkle or fold over the sides of the package – think lousy. Size your label so it fits your product.
#5. Provide contact information
– Address and phone number
Putting the mailing address and phone number of your business on the label welcomes customer feedback. The information uses very little space. The feedback can guide product and marketing decisions.